Now in private beta

Your branded coaching app. 
60 seconds. 

CRUX gives fitness trainers a fully branded client app — complete with AI-generated programs, avatar exercise videos, and wearable recovery insights — all set up in under a minute.

No credit cardLive in 60 secondsWCAG AA palettes
S

Coach Sarah

Strength · Day 14

TODAY

Upper Body Strength

RECOVERY

87%Ready to train
Today
Plan
Coach
More
60s
Avg. setup time
500+
Exercises in ontology
12wk
Periodized programs
WCAG AA
Every brand palette
How it works

Zero to branded app in 3 steps

No developers. No design agency. No monthly tooling fees. Just your coaching expertise and 60 seconds.

01

Describe your style

Tell us your coaching philosophy, training niche, and brand vibe. Upload a selfie for your avatar.

Duration30 sec
02

AI builds your brand

We generate your logo, color palette, 12-week program template, and photo-realistic avatar — all in parallel.

Duration45 sec
03

Share your app

Your branded PWA goes live on your own subdomain. Clients sign up, get personalized plans, and train with your avatar.

Duration15 sec
Live demo

Try it now — no signup

See how fast CRUX builds a branded app. Pick a vibe and watch it generate.

Brand vibe

The demo flows directly into the live onboarding — try it yourself.

Features

Everything a trainer needs. Nothing they don't.

CRUX handles the tech so you can focus on coaching. One signup, one minute, one branded app your clients will actually use.

AI Programs

AI-Generated Programs

Tell us your coaching philosophy. Our Program Generator builds a fully periodized, Zod-validated training plan tailored to each client's goals, injuries, and equipment.

Avatar Videos

Avatar Exercise Videos

Upload a selfie and we generate a photo-realistic avatar that demos every exercise in your program — with your voice, your cues, your style.

Wearable Recovery

Wearable Recovery

Connect WHOOP, Apple Watch, or Garmin. The Session Rewriter automatically adjusts today's workout based on your client's sleep, HRV, and recovery score.

87
Loved by coaches

Trusted by trainers worldwide

Coaches across every discipline are building better client experiences with CRUX.

4.9/5 from 200+ early-access coaches
I went from a spreadsheet and WhatsApp to a branded app my clients actually use. Took me literally one minute.
SK

Sarah Kim

Strength & Conditioning

The avatar videos blew my mind. My clients think I hired a production crew. It is just AI and a selfie.
MR

Marcus Rivera

CrossFit

Recovery insights from WHOOP sync changed how I program for clients. They feel like I am always watching over them.
PP

Priya Patel

Yoga & Pilates

Launched my app on Monday, had 40 clients onboarded by Friday. The onboarding flow is that smooth.
JC

James Chen

HIIT & General Fitness

Pricing

Simple, transparent pricing

Start free, upgrade when you are ready. No hidden fees, no contracts.

Launch

Free

Get started instantly

  • Branded client app
  • 1 AI-generated program
  • 5 avatar exercise videos
  • Basic analytics
  • Community support
Start Free
Most Popular

Pro

$99/mo

Everything you need to scale

  • Unlimited programs
  • Unlimited avatar videos
  • Wearable recovery sync
  • Session Rewriter AI
  • Advanced analytics
  • Custom domain
  • Priority support
Start Pro Trial

Enterprise

Custom

For gyms and franchises

  • Everything in Pro
  • Multi-trainer management
  • White-label branding
  • API access
  • Dedicated success manager
  • SLA guarantee
Contact Us

Ready to launch your app?

Join the beta and have your branded coaching app live in under 60 seconds. Free to start, no credit card required.